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ENTREPRENEURSHIP · FOUNDER RESOURCES

Digital presence resources.

Site, brand, and content basics for an early-stage company. Worksheets and guides from BRIC’s digital presence workshop, free to download and use.

Start with the fundamentals.

Nail the value proposition
Define what you offer, for whom, and why it wins. The worksheet walks you through it.
Put the plan on one page
Turn the value proposition into a one-page marketing plan you can actually follow.
Choose the platform that fits
Compare the major website platforms and pick with confidence, not hype.
Value Proposition Worksheet
Define what you offer, for whom, and why it wins.
One Page Marketing Plan
Your whole go-to-market on a single page.
Web Platforms Comparison
Pros and cons of the major website platforms, compared.
Reading List
Books and resources to go deeper on brand and marketing.
Put your digital presence to work.
Stuck on positioning, platform choice, or what to write first? Ask the program team. A real person answers.